How do you know a brand? By its name, logo, colors, tagline, and of course, its product, right?
A Brand Design Agency uses all these elements together to create a distinct identity of a brand; an identity that separates it from others in the market. Collectively, these factors create Brand Design.
For instance, what do you see when you see the logo of Coca-Cola? A bright red color, beautiful typography, catchy jingles, and of course a name that’s unforgettable. All these elements are part of Coca-Cola’s brand design.
Let’s find out more about brand design and why it’s important for your brand.
What is Brand Design?
Brand Design is an important marketing practice that includes the creation of a brand’s name, logo, design, and the symbolic elements related to the brand.
The purpose of brand design is to create a distinct identity for the brand in comparison to the other brands in the market so that the brand and its product/service can easily be differentiated from others in the market.
Brand Design is usually the first step of the process of branding and is an integral part of any company’s overall branding strategy as it can give the company an edge over the market competition.
An effective Brand Design should be exclusive and all its design components should align with each other and carry the same messaging.
Elements of Brand Design
The following elements come together in unison to create the most effective brand design-
Brand Name
Brand Logo
Tagline
Mascot (if any)
Email Signature
Staff Uniform
Business Card
Website
Social media pages
Marketing collaterals such as brochures and leaflets
Hoardings and Billboards
Packaging
Design Templates, etc.
Why do you need a Brand Design?
Here are some reasons why brand designing is important for your brand.
A Good Brand Design-
- Gives a Competitive Advantage through a distinct brand identity and creative strategies
- Creates a lasting impression among consumers
- Generates Referrals and spreads the word of mouth from consumer to consumer.
- Communicates the brand’s ideology and message clearly to its consumers.
- Establishes Emotional Connect with the consumers.
- Becomes an Intangible Asset for the brand and offers long-term benefits to the management and business.
- Ensures clear Brand Recognition
- Sets the right consumer Expectations
The Process of Brand Designing
Brand Design is a strategic process that involves the complete involvement of two parties- the company as well as professional advertising & marketing agency. While the company is responsible for providing all the relevant information about itself and communicating its vision, ideas, objectives, and aims to the agency, the agency is the one that collects all this information and creates the Brand Design, which includes elements like the brand name, its logo, color schemes, tagline, social media strategy, website, etc.
Brand Design is a step-by-step process that includes the following steps:
1. Establishing the structure of the entire process
The framework of the entire design process gets structured in an organized method according to the company’s design brief and the agency chalks out the entire plan and timeframe of presenting the deliverables such as logo, tagline, business card, corporate correspondence documents, and creative’s of brochures, leaflets, hoardings, and billboards amongst others to optimally utilize the overall budget presented by the company.
2. Perform a thorough Competitive Research
A primary and secondary research of the company’s potential competition in the market is done to understand their design ideologies, approach, and the strategy to have an edge over them.
3. Incorporate creativity in all aspects
The agency needs to come up with out-of-the-box ideas, groundbreaking strategies, and novel design concepts.
4. Understand the business goals and brand personality
It is essential to understand the nature of the business, vision, mission, and the overall personality of the brand, in order to express the brand better through its brand design.
5. Establish verbal & written words before creating visual images
Content is king and will lead the way ahead for designing the brand logo, typography, mascot, and the designing of other creative’s. Hence, it is important to establish literal communication before finalizing the design aspects.
6. Present Style Guidelines
Once the entire Brand Design is in place followed by the required approvals and formats required, the agency has to present and brief upon the style guidelines to the company representatives on the logo usage rules, layout guidelines, design templates, color palette, the system of the typeface, and other related in-depth rules. It exists so that others can create marketing collateral having a cohesive look and tone.
Conclusion
Your brand’s design, once established, is like a holy book that has to be followed every time the company has to present itself to its consumers. This brand design is the identity of your brand and will represent everything you and your product/service have to offer.
The process of brand design should be done with the utmost dedication, time, consistent efforts, and after thorough research so that everything fits right and your brand is presented in the right way.
At Way Forward, as a Brand Design Agency we work with a team of expert designers and marketers who thrive to create just the right brand design that perfectly describes the contemporary implementation of your brand’s style. We understand the difference between brand design and its style. With continuity and predictability, we focus on creating a brand design that’s clearly indicative of what you and your brand stands for.