Advertising is the way you market your business.
We advise you on how and where to advertise
and what can be achieved.
Brands are predominantly found in sectors like
Print – newspapers, magazines, posters, books, etc.,
broadcasting – TV, radio, Outdoor – hoardings, posters, banners, etc.
There are other mediums like the events and exhibitions also.
Print media advertising – offers advertisers the opportunity to target different readerships, with advertising costs based on circulation and nature of the readership. Newspapers target different readerships with a mix of content, often including sports, entertainment, business, fashion, and politics in addition to local, national, or world news. Advertisers can buy different sizes of advertising space, from small classified ads with text only, to display ads featuring text, photographs, illustrations, and graphics in sizes up to a full page or even a double-page spread.
Broadcasting, TV and Radio generally speaks of current issues of the day. Keeping the relevant shows in mind the advertisers create a competitive edge for their brand. Understanding that the consumers like creative, emotional, or humorous stories around their brand, their communication should be newer, faster, and shinier than what was communicated in the past. TV is an opportunity to reach the masses, with a single message which is very powerful. The power of television is resilient and its more effective and trusted medium.
Events and exhibitions have the power to bring you the most active prospects and customers closer and faster to a brand. They are directly related to the brand and can create a deep vertical interaction of the product. These interactions provide an opportunity to meet more interested buyers than any other sales activity. Events and exhibitions provide business to other sales channels like the online and retail mediums.
This media is relatively limited to concepts like hoardings and other footprints of outdoor. Outdoor advertising is growing almost every day, coz there are new inventories for the advertisers to occupy. OOH media also includes dynamic content on digital screen, which are now typically used on innovative hoardings/ billboards. This medium occupies space on bus stops, petrol pumps, airports, malls, kiosk, subway platforms, on cars or buses, bus shelters, etc. Basically, this helps the consumer to interact with the brand in public places
Essentially in today’s world, shopping at malls have become the centres designed to satisfy the consumers leisure requirements. With increase in competition in retail industry, shopping malls need to optimise customer’s experience. Location based advertising is the key to enhance shopping experience. Though the brands try to grap attention, exclusive discounts or offers should be more to attract shoppers. All the touch points like the theatres, food courts, children’s play zones, etc., are prime areas which has the highest footfalls.