Creative Concept

Dil Chaska, a brand that has grown from a domestic business to an outdoor widespread flaunts its unique packaging design made by Way Forward. With a considerable competition in the market for FMCG products, designing a packaging that would be eye-catching was the goal. For selling a lot more about the first look, it was important to create a more than impressive first look for the brand. Simplicity with the right colour choices helped create a strong brand identity. Way Forward focused on being different collectively and as well as with the detailing grabbed attention of all the pickle lovers. The bright white background explicitly carrying the image of the pickle makes the design exciting. Way Forward believes in making every bit right.