From kitchen sidekick to plate superstar: a homespun pickle brand spiced up with a mouth‑watering identity, social buzz and a 187 % sales leap in six months.

Tasked with launching Dil Chaska, we named it, packed it, and plated it as the ‘can’t‑skip’ pickle. End‑to‑end branding, packaging, and Instagram‑first storytelling triggered a 187 percent sales surge within half a year for the home‑made category.