What shows a brand’s identity? Its name, its logo, its designs, and other such elements are indicative of what the brand stands for and what it sells. All these elements are collectively known as the brand’s design.
The brand design consists of the creation, redesign, or refreshing of a distinct identity for a product or service. In most cases, this can include the entire image of a company or organization.
The brand design, of any brand, is the first to interact with its customers. They create the base for communication between your brand and your customers.
Creating the right brand design is the primary and one of the most important steps of the branding & marketing process. So naturally, it becomes one of the most crucial needs for any brand.
But who creates the brand design?
A Designer! Let’s understand more.
What is a brand designer?
A Brand designer is a creative professional who uses a creative strategy to create the visual elements of your brand, which are unique to that company, and illustrates its style and ideas. These elements generally include designing the brand’s logo, color palette, typography, image style, as well as its general look and feel.
A brand designer is like the nurturer for your brand who holds the crucial responsibility of creating an appropriate, consistent look and feel for your brand so that all types of customers are able to identify your brand from a pool of competition.
What does a brand designer do?
A Brand Designer usually takes up the following responsibilities:
Work from client briefs & indulge in research to understand the brand
The first thing a brand designer needs is to understand what the client is looking for in their brand and how they want to portray it to their audiences. So, they share a brief with the designer, which includes its objectives and business environment. The brand designer is required to create a public image and message based on this very brief. They are also required to do extra research on the company to understand it better.
A brand’s logo is one of the most recognizable and important parts of its overall public image. Hence, this logo should be such that it’s immediately recognizable as this can establish trust among customers. Designing a logo is usually one of the first and most vital tasks for a brand designer.
Apart from the brand logo, brand designers are also responsible for creating other visual elements for the business which include typography, color schemes, uniforms, brochures, etc.
Create websites and apps
Most brands today require websites and apps to sell their products and promote their brand. Brand designers lead their creation and develop the visual aspects of these tools as their structure and design can effectively communicate the image, values, and message of their company.
Manage social media campaigns
Brand designers often develop visuals, graphics, and messaging to help their company expand its reach through various social media platforms.
Coordinate with creative teams
Branding agencies usually have a lot of different departments that work together to deliver for their clients. These teams include graphic designers, web designers, copywriters, social media managers, and artists. Brand designers coordinate with these creative professionals to develop the client’s image and messaging.
Design branded merchandise
Brand designers are also usually responsible for creating branded merchandise for the client. This can include clothing for employees or branded merchandise for customers.
Why do you need a good brand design?
The right and effective brand design can help you:
- Instill desire among your customers
- Establish your brand
- Be remembered
- Create brand loyalty
Benefits of hiring a brand designer
- Setting up the right first impression
First impressions are always the last impressions. The first thing your customer will remember about your brand is how you appealed to them in terms of physical appearance. Hence, it’s important to create just the right look & feel for your brand so that your customer can remember you and for the right reasons. A good brand designer can help you set this impression by creating a perfect look for your brand.
- Save you time
You would think that it’s hardly a task to put some colors, fonts, and text together and create all the visual elements for your brand. But as always, it’s easier said than done. On sites like Canva and Photoshop, you’d spend hours and hours on end to get want you want and even then, the chances of getting the perfect results are slim. So, it’s always better to leave it to the professionals, who know their way around this task and can get it done for you in a minimal amount of time and just when you need it.
- Save and make money
Wasting your time on creating marketing assets that don’t work is like wasting your money. A professional brand designer will be able to create just the right designs and visual elements that would automatically attract more customers and generate more revenue.
- Suggest better ideas and innovation
In a competitive market, constantly coming up with new design ideas that are on-brand can be quite challenging. However, professional brand designers are constantly hunting for new ideas that they can combine and adapt into designs that boost your brand and its welfare.
Like we mentioned above, your brand design is an important pillar that supports your brand and its public image. So, it’s obviously important to create a design that suits your brand perfectly, depicts your exact ideologies, and is able to help you stand out. And for this, you need a team of brand designers who will create the most interesting array of visual elements to help you achieve all your professional goals.
At Way Forward, our primary focus is to always understand what your brand is and what it stands for. We then try to align these aspects with your expectations and work with a team of exceptional designers who know how to put all these elements together. Our main aim is to create a perfect brand design for your brand that’s indicative of what you are and will help establish it as a renowned entity in this competitive world.
Our brand designers strive to work according to the changing times and make the most out of it!